Apple have just released yet another instalment to the Get a Mac ads and it got me thinking. There are some really cool commercials that Apple have been made recently, and there are some brilliant commercials from the past, but which are the best? Which are the ads that get people thinking about Apple??
I went for a search to find the answer and here are my top ten Apple commercials of all time! Let me know what you think. Do you agree with my list?
10. 1984
Many Apple fans love this commercial, but personally I don’t think it deserves the right to be the best mac ad ever. It is the kind of ad you would run once and then would be put in the vault, which is exactly what Apple did with it. It is a great ad, but not the best. It doesn’t pull at emotions and is aimed at a tech crowd.
9. MacBook Air
I love this ad for a few reasons. Firstly the MacBook air is a cool looking product. Whether you like its features or not, it just looks cool. Secondly the application of fitting the MacBook Air into an everyday file which people use in their office was ingenious.
8. Australian Crocodile Apple Ad
This ad showcases the speed and power of the early Apple computers when in difficult situations. The scenario is a flooded office filled with crocodiles.
7. I don’t know anything about computers
In this ad you start to see the Mac vs PC debate in full swing. Apple made it clear that Mac’s were easy to use compared to the complicated PC. In fact this ad implies that it is easier to learn 7 languages than learn to understand a PC. That’s why this ad has made the Top Ten.
6. iPod 123 Commercial
This ad is characteristic of all the recent iPod commercials. It focuses the viewer on the great music and the experience of having an iPod. It deserves a top 10 spot.
5. The Internet – What would you do?
This ad asks a class of students the question of ‘what would you do to change the world?’ Using their mac computers the students are able to share with others around the planet. This ad is a light hearted but yet somewhat serious ad.
4. Macintosh Industrial Revolution
This is a powerful ad for the Macintosh. It is delivered as a moving speach to a class of students. The key line is ‘This is an exciting time to be alive”. It is well made, well built, and every bit a powerful ad.
3. I’m a Mac and I’m a PC
These ads include many of the best ads Apple has made. They are humorous, light hearted, simple, and yet have Microsoft spending hundreds of millions of dollars trying to counteract them. Personally I love the Bean Counter ad, but they are all great!
2. iMac Window Shopping
This is one of the funniest mac ads around. A guy walks up to a window and looks at the iMac G4, which takes on a personality giving a hilarious exchange. I love the fact this ad uses humour to portray the cool factor of the design.
1. Think Different
This has to be one of the best commercials ever made. It is a tribute to everyone in the world who is crazy enough to believe they can change the world. It is set to some brilliant music, and is sure to set spirits high. I believe this is the best ad Apple has ever made!
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You may not appreciate the original 1984 Apple Macintosh commercial, but it’s won more awards than any commercial, from any source, ever by advertising industry roundups, even more than 20 years after it aired just that once, officially. It did actually air on a local station just before in order to qualify for some award. I kind of miss the HeloCar ad, but I like the more biting ads like that most recent getamac ad with PC spending all the money on advertising. I just wish Apple could show the Mac in action rather than just these abstract types.
The ‘Think Different’ ad brought to mind the recent MS ads with the moniker ‘I am PC’ by famous people also brought to mind the fact that MS is still copying Apple.
I’d have to say the think different is still valid and my favorite-
These are some of my favorite Apple ads as well. Apple also made some great Apple II ads back in it’s day. (I’ve had a Mac since 1984, and Apple II before that.) I help grandparents learn technology, and it would make my job easier if the all just bought Macs. It is exciting to see lots of folks switching to Macintosh.
Respectfully, I have to disagree. The 1984 Apple ad was quite emotional if you can manage to put it in the context of the time and mindset that it aired. You’ve no idea how bold an ad this was in America in 1984.
We were all aware that we were getting sucked into a dark future of IBM and Microsoft. But for somebody to publicly challenge that notion was heresy. When the commercial aired, I had to leave the room and was quite shaken up. I had bought into the dark side. I saw in that commercial things about myself that I did not want to face.
Cheers Mike,
I guess my opinion is that It is a great ad. It makes my Top 10. However I think that Apple have made better ads since then. I do agree it would have been a very challenging and exciting ad at the time, and I wish i had been around at that point in computing to see it air. However Apple has come a long way since then, and while I think it deserves a Top 10 spot I think that Apple has grown hugely and that is represented in their advertising since.