If your anything like me you just live for statistics. I don’t mean you love to sit there trolling through boring numbers, but I do mean that you love the interesting numbers.
For instance you will know that Apple sold 2,611,000 Macs during Q4 of the 2008 year (9to5Mac). You would also know about Apples 1.14 Billion dollar profit for the same quarter (MacRumors). Both figures are up significantly on last year and sent share prices higher after they were announced.
I just have one question…. what is driving this growth?? Apple says its due to record Mac and iPhone sales. I however really want to know what is driving people to buy Apple??
Obviously the iPhone is a huge draw-card. Especially with it turning 3g and showing its face in as many countries as it has. However what is driving the Mac sales??
Is it the iMac? Is it the MacBooks? Is it the super slickness of the MacBook Air? What is causing people to buy Apple?
A Possible Answer…
Recently there was a study published in Australia which I think may explain why Mac sales are up.
You see I believe its all to do with happiness. Sure users are not happy with their PC’s and with Vista so their switching to Mac. But its got to be more than that! Is there a physical reason people are switching to Mac??
I think I found it.
The 2008 Happiness Index is a survey of 8500 Australians and has some interesting findings.
Australian men prefer to surf the Internet than spend time with their partners or have sex.
I spoke with Seonaid Anderson who is a Director at The Leading Edge who ran the study.
She says that men are much more self indulgent compared to females who are more interested in their families.
“For men, they’re really interested in surfing the Internet, sex and watching sport. So very much a kind of escapism or self-fulfilment. Whereas females are really much more into having a family meal or playing with their pet or playing with their children.”
So there you have it. Men are much more self indulgent. So therefore are physically likely to buy a cool looking mac.
So when you see that Mac which you just have to have, if your a guy your more likely to buy it so you can go about the happy activity of surfing the net. Don’t worry though girls, I think you might be able to justify a spend… after all the Mac’s are great for the family!
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Photo credits, flickrich and sean-b
